Tuesday, May 4, 2010

FREESTORE coming soon...

Freestore
 is
 the
 second
 Letting
 Space
 commission
 by

artist
 and
 business person
 Kim
 Paton. 

Freestore

explores 
how
 food
 has 
increasingly 
become
 a

political
 issue.
 The
 nature
 in
 which
 food
 is
 produced,

where
 it
 comes
 from
 and
 how
 it
 is
 distributed
 are
 all

widely
 debated
 and 
discussed
 issues.
Growing 
awareness

among
 food
 producers,
 manufacturers,
 suppliers
 and

retailers 
has
 also 
resulted
 in
 new
 innovative 
approaches

to 
how 
we 
deal
 with 
waste
 and
 excess.
Freestore

 is
 a
 temporary
 grocery
 store
 that
 brings

together 
 a
network
 of 
producers,
suppliers
 and
 retailers.

For
 a
 14‐day
 period
 businesses
 will
 pool
 resources,

contributing
 excess
 product,
 whether
 it
 be
 deem second
 grade,

waste
 or
 past
 used 
by
 date.
The 
goods
 a then 
offered
 for
 free
 to

customers 
visiting
 the
 store.


FREESTORE
KEY IDEAS
Food 
is
 a
 vital
 and
 political
 currency.
In
 the 
current
 economic

climate
 with
 increasing
 pressure
 on
 food
 prices,
more
 and
 more 
members

of 
society
 from 
all
 walks
 of 
life 
are
 finding 
it 
increasingly 
difficult

to
 access 
the
 quantity
 and
 quality
 of
 food
 necessary.
 Addressing
 issues

of
 food
 waste,
 excess
 and
 distribution
 can
 ease
 the
 growing
 gap
 between 
those 
who
‘have’
and 
those 
who 
do 
not,
there 
are
 also
 significant
 economic
 benefits
 for 
businesses 
and
 individuals
 alike
 if
 excess
 and 
waste 
are 
reduced.


Freestore offers
 the
 public
 an
 important
 chance
 to
 encounter 
a
 unique
 retail
 experience
 that
 raises
 these
 issues.
 Businesses
 have
 significant
 power
 to 
affect
 change.
From
 producers
 through 
to
 retailers,
 businesses
 are
 now
 active

in 
promoting 
social
 and 
environmental
 responsibility.

Many
 have
 developed 
their
 own
 innovative
 ways 
of 
dealing
 with 
waste,

and
 many
 are
 very
 active
 in 
their
 communities.

Freestore
 is
 an
 opportunity 
to
 strongly 
promote 
those
 participating

businesses
 in
 this 
manner.


WHEN
FRIDAY 21st MAY to
SATURDAY 6 JUNE 2010
10AM - 6PM
CLOSED SUNDAYS

WHERE
38 GHUZNEE STREET
WELLINGTON
CITY CENTRAL
Most recently home to the
Nutstore and across the
road from Video Ezy,
Bowen Galleries and
Hamish McKay Gallery.
HOW
5 days per week the
Freestore van will collect
contributions from
suppliers.
Pick ups can be scheduled
daily, twice weekly or
once weekly, depending
on the nature of your
product and your level of
contribution.

Artist 
and
 grocery
 store
 owner
 Kim 
Paton
 is
 organizing 
Freestore.

Kim
 Paton 
has 
an
 Honours
 degree
 in
 Fine
 Arts
 from
 Massey
 University

(Wellington)
 and
 is
 currently
 completing
 a
 Masters
 in
 Business

at
 Waikato
 University.
 She
 exhibits
 regularly
 throughout
 New 
Zealand,
recent 
projects 
include
 Imagining
 Victories 
at
 the
 Adam 
Art
 Gallery 
and
 Break:
Towards
 a
 Public
 Realm
 at
 the
 Govett
 Brewster.
She
 is
 interested
 in
 new
 ideas 
in
 economics
 and
 independent 
business
 practice
 and
 for
 the
 last 
3
years
 has owned
 a
 grocery
 store
 in
 Raglan.



For more information on the project or to offer your support please contact

Kim
 Paton
 
 
 
 

Email:
khpaton@gmail.com


Phone:
0276999758


Letting
 Space


Sophie 
Jerram
 and 
Mark 
Amery www.lettingspace.org.nz